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Webinars

Driver analysis as a gateway to advanced analytics

A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Keith Chrzan
May 20, 2020
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Citation

Henning and Chrzan (2020a, May 20). Driver analysis as a gateway to advanced analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/driver-analysis-as-a-gateway-to-advanced-analytics-11414